Catalina Beach Club

Catalina Beach Club is one of the oldest beach clubs on the far west end of Long Island, NY. The website they were using did not relate to the club and their logo was outdated and difficult to read. Using architectural elements to explore a new identity brought focus back to the historic aspects of the clubs unique character. The architectural elements explored in the logo process were useful in the redesign of the website to create a connected experience for the user. When beach goers would go to the club they would see the same colors and similar shapes. The aqua, white and gray with accents of pink, blue, green and orange compliment the look and feel of the beach club.